There’s one issue dividing K-pop fans right now — Artificial Intelligence (AI).
Many of the genre’s biggest stars now use the technology to create music videos and write songs, including boy band Seventeen.
Last year the South Korean group sold nearly 16 million albums, making them one of the most successful K-pop acts in history. But it’s his most recent album and single, Maestro, that’s got people talking.
Music videos feature AI-generated visuals, and records may include AI-generated lyrics. At the album launch in Seoul KR, one of the band members, Woozi, told reporters that they were “experimenting” with AI while writing the lyrics.
“We practiced making songs with AI (ARTIFICIAL INTELLIGENCE) because we want to grow with technology rather than complain about it,” Woozi said.
“This is a technological development that we have to take advantage of, not just be complacent about. I practiced using AI and tried to explore its advantages and disadvantages.”
Some argued that more regulations needed to be implemented before the technology became mainstream.
Others were more open to it, including superfan Ashley Peralta. “If AI can help an artist overcome creative blocks, that’s fine with me,” says the 26-year-old.
The concern however, is that an entire album of AI-generated lyrics means fans will lose connection with their favorite musicians.
In the K-pop industry, it’s expected that artists are embracing new technologies.
Chris Nairn is a producer, musician, and songwriter working under the name Azodi. Over the past twelve years, he has written songs for K-pop artists including Kim Woojin, and leading agency, SM Entertainment.
Working with K-pop stars means Chris, who resides in Brighton, has spent significant time in South Korea, which he describes as a forward-thinking music industry.”Chris, based in Brighton, has spent a lot of time in South Korea working with K-pop stars. He describes it as a progressive music industry.
“Fans play a significant role and have a tremendous impact on artists.” Groups are always willing to learn and listen, and if Seventeen and Aspa realize they’re hurting their fans, they hope so.” That will fix it.